Background Story Essay Sample - Choosing The Right Essay

Background Story Essay Sample - Choosing The Right EssayThe most important thing about a background story essay sample is that it makes the choice for you. You have to give a very short introduction about yourself and let the writer know what he or she is writing about. This way, the writer can then make the most out of your information and help you in making your assignment successful.When choosing a background story essay sample, consider getting a little creative. For example, do you love cooking? Write about how your mother and father used to let you watch TV while they were cooking. If you enjoy traveling, then tell about your first vacation.A background story essay is also a great way to get started writing for college and public speaking. Just remember to be true to yourself and not use any celebrity names, nor any un-family-like words. It would be rude to put someone's name in such a manner, so be true to your own personality.Think about what it is you hope to gain from a bac kground story. Is it to impress a teacher with your ability to write a good story? Is it to make a new acquaintance that you will soon become best friends with? Or is it simply to show that you can write a very good paper?The key to giving a background story that has substance is to keep the facts straight. Use the best information you have regarding your topic and be as clear as possible.Before writing your background story, take some time to search for samples of background stories that are available. It is easy to check the internet for samples of this type of essay since most people will want to do this.But if you are not able to find any samples that you can use, start writing your essay with a very light topic. Write a few paragraphs about yourself, or about a family member. You can then expand on these by adding even more details.Remember, the key to writing a background story essay is keeping it very simple and easily understandable. Your readers should always be able to fol low the flow of your essay.

Tourism Industry in Amsterdam

Executive Summary The tourism industry in Amsterdam has become important for the economic development of the city. It attracts millions of people who may have different lifestyles, interests, and values. It is characterized by extreme competitiveness among businesses.Advertising We will write a custom report sample on Tourism Industry in Amsterdam specifically for you for only $16.05 $11/page Learn More The growth of this economic sector can be attributed to the cultural heritage of Amsterdam and entertainment opportunities that it can offer. This area of economy is still open to new entrants. Introduction This report is aimed at examining the peculiarities of tourism industry in Amsterdam. In particular, it is necessary to focus on the way in which various external and internal factors can shape it. Much attention should be paid to political, social, economic, technological, and other forces. Moreover, one should concentrate on the competitive environme nt of this industry. In this context, the term tourism industry can include various organizations such as hotels, restaurants, travel agencies, and other businesses. Contemporary Amsterdam attracts people who have different values, priorities, or interests (Dunford 2003, p. 53). This popularity of this city gives rise to the development of a very competitive tourist industry (Statistics Netherlands 2012). These are the main issues that should be examined. Industry Analysis Industry overview and major trends This paper will be focused on hospitality institutions that operate in Amsterdam. Among them, one can distinguish hotels, restaurants, cafes, resorts, and other organizations that provide services to travelers. In the global context, its role is not very important since it constitutes only a small fraction of the national economy. Nevertheless, it does contribute to the development of global economy. For instance, in 2010, the city was visited by 5.3 million tourists (Research an d Statistics Economic Development Department, 2011, p. 1). They brought extra revenues to airlines, and travel agencies that could be located in various countries. Overall, researchers believe that there are positive trends in the development of the Amsterdam tourism industry. In particular, they look at such indicators as the number of tourist arrivals or bed nights1 (Research and Statistics Economic Development Department, 2011, p. 1). Even during the economic recession, these indicators were growing. For example, the number of tourist arrivals grew by more re 10 percent during the period between 2007 and 2009 (Research and Statistics Economic Development Department, 2011, p. 1).Advertising Looking for report on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, tourism industry in this city is resistant to the effects of global recession. This is one of the main aspects that should be taken into account. The city of Amsterdam and tourism Amsterdam can be viewed as the commercial and technological centers of the Netherlands. According to various rating agencies, this city is one of the most comfortable ones (Hobbes 2009, p. 115). This means that it has necessary infrastructure, educational organizations, recreational facilities that are important for the wellbeing of an individual. Furthermore, the city hosts numerous attractions such as Van Gogh Museum, canals, Hermitage Amsterdam, cannabis coffee shops, and so forth. Therefore, this city can appeal to tourists with different values and attitudes. There are two important effects of globalization on this city. In particular, one can speak about the growing number of in-coming travelers and intensification of trade. Currently, the population of Amsterdam is 802,938 people. In turn, the Amsterdam Area has 11 percent of the national GDP2 (Statistics Netherlands 2012). The economy of Amsterdam as well as the Netherlands is formal. This means that businesses are monitored and regulated. The main consequence of this regulation is that the rights of clients are better protected. These are the main aspects that can be singled out. PESTL Model The external environment of the industry can be examined with the help of PESTL model that can throw light on political, legal, economic, technological and ecological forces. Political and legal environment The government of the Netherlands can be described as a parliamentary democracy and constitutional monarchy. This country does not face any risk of civil conflict or political instability. The strong protection of property and civic rights is the main political and legal factor that will contributes to the growth of hospitality industry (Musterd 2003, p. 88).Advertising We will write a custom report sample on Tourism Industry in Amsterdam specifically for you for only $16.05 $11/page Learn More For instance, it can lead to the increased flow of direct investment into various hotels, restaurants or other hospitality institutions. There are other forces that strengthen the confidence of investors and customers. Among them, one can single out transparency of the legal system and extremely low levels of corruption (Taekema 2011, p. 7). Moreover, economists focus on such an indicator as ease of doing business. Amsterdam is ranked 26th in this rankings (Amen 2013, p. 186). Therefore, the representative of the tourism Industry can find this legal and political environment very attractive Economic forces influencing the tourist industry in Amsterdam The growth in this industry is determined by the increasing globalization and the growing number of travelers. Hospitality institutions can be affected by various economic factors. Much attention should be paid to the purchasing power of clients who come from other European countries and the United States. Therefore, the tourism industry in Amsterdam can be influenced by many other industries . The Netherlands is regarded as a country where entrepreneurs can easily find credit for their businesses. Moreover, the country is an advanced economy with very low inflation rates (Banach 2008, p. 58). One can say that the tourism industry in Amsterdam is very competitive. This is why it is difficult for a single company to gain leadership. They have to provide services with the best ratio of price and quality. Socio-cultural environment and tourism industry in Amsterdam There are several social and cultural forces that can be important for the development of tourism in Amsterdam. Although, Dutch is the only official language, local people can also speak German, English, and French. Therefore, tourists do not find it difficult to communicate with local people. It should be noted that religion does not play a strong role in the social or cultural life of the country. Moreover, the cultural norms adopted in the Netherlands as well as Amsterdam tolerate different forms of religious worship. This issue is also of great importance to leisure travelers. Finally, one should remember that the country has legitimized the use of cannabis, and this policy led to the growth of drug tourism in Amsterdam (Dunford 2003, p. 53).Advertising Looking for report on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Technology and the tourism industry Technology has been critical for the hospitality institutions in Amsterdam because with its help they can better attract clients. For instance, many hotels and restaurants develop their own websites in effort to attract clients from various countries. Amsterdam can also be viewed as a place where technological innovation is encouraged. As a rule, the emphasis is placed on the adoption of technologies which can reduce the pollution of water, air, or soil (McDonald 2011). This issue is particularly relevant if one speaks about transportation. This policy makes the city more appealing to tourists. Overall, Amsterdam has a well-developed infrastructure which includes information technologies, sea transportation, and advanced medical care. Ecological and environmental challenges The main environmental challenge is the increased risk of floods. It affects various types of businesses including hospitality organizations. They have to spend extra costs on flood insurance (Botzen 2013). This environmental challenge can become more important in the future, especially if sea level rises. Competitive environment and Five Forces Analysis The competitive environment of this Industry can be analyzed with the help of 5 Forces Model which helps to examine the internal and external environment of an industry. The threat of new entrants Hospitality institutions that are based in Amsterdam should remember that in this industry the threat of new entrants is high. This situation can be explained by the fact that the capital requirements are lower in comparison with other industries. Furthermore, there are no legal barriers that can prevent other companies from entering this market. The threat of substitute products The threat of substitute products is very low in this industry. Amsterdam offers a unique combination of various cultural sites and entertainment opportunities. Therefore, it is not likely that the tourists can go to a different locatio n. The bargaining power of suppliers In the tourist industry, there are businesses that act as suppliers. One should focus on the role played by travel agencies. These organizations provide information about various hotels in Amsterdam, restaurants, airline companies, and so forth. In other words, they can shape customers’ opinions. Secondly, it is important to speak about the suppliers providing foods and beverages to the hospitality industry. Yet, their bargaining power is not very high because they have to compete with one another. Moreover, hospitality organizations are important for their profitability. The bargaining power of buyers The bargaining power of clients is very strong because they do not have to face any switching costs. They can choose among different hotels, restaurants, airlines, and so forth. Furthermore, the services offered by local hospitality organizations are not very differentiated. This is why buyers can profoundly influence the performance of the tourism industry in Amsterdam. Intensity of competition The tourism sector in Amsterdam is characterized by intense competition. It should be kept in mind that there are many businesses which can offer similar services to clients. This is why they have to improve their services or even lower prices in order to attract customers. This is how they try to differentiate themselves among consumers. Ethical Dimensions The representatives of the tourist industry in Amsterdam have to make sure that their customers are not exposed to any risks. This issue should be considered by the managers of coffee shows where clients can purchase cannabis (Owens 2009). Similarly, Amsterdam is a popular destination for people who are interested in sex tourism. Therefore, the organizations should take precautions to safeguard their privacy and confidentiality. Key findings Overall, the examples provided in this paper can be used to identify the main traits of the tourist industry in Amsterdam. One should f ocus on the following aspects: intense competition among various hospitality organizations; the diversity of cultural sites and entertainment opportunities; the presence of legal safeguards that protect investors and clients; attractiveness to people who may have various values and lifestyles; well-developed infrastructure. Although, this industry is very competitive, it can still offer opportunities for clients and new businesses. This is the main argument that can be put forward. Appendixes Picture One: Tourist arrivals and bed nights (Research and Statistics Economic Development Department, 2011, p. 1) Picture Two: The economic performance of Amsterdam Region (Statistics Netherlands 2012) References Amen, M 2013, Cities and Global Governance: New Sites foar International Relations, Ashgate Publishing, New York. Banach G 2008, Policies in the European Union Unfair for Certain Countries?, The University of Southern Mississippi, Hattiesburg. Botzen, W 2013, Managing Extreme Clim ate Change Risks Through Insurance, Cambridge University Press, Cambridge. Dunford, M 2003, The Rough Guide to Amsterdam, Rough Guides, Boston. Hobbes, J 2009, World Regional Geography, Cengage Learning, New York. Research and Statistics Economic Development Department 2011, City of Amsterdam: Fact Sheet. Web. McDonald, G 2011, Frommer’s Amsterdam Day by Day, John Wiley Sons, Boston. Musterd, S 2003, Amsterdam Human Capital, Amsterdam University Press, Amsterdam. Owens, L 2009, Cracking Under Pressure: Narrating the Decline of the Amsterdam Squatters’ Movement, Amsterdam University Press, Amsterdam. Statistics Netherlands. (2012). Greater Amsterdam economically powerful region. Web. Taekema, S 2011, Understanding Dutch Law, Eleven International Publishing, Amsterdam. Footnotes 1 Please, refer to the Appendixes, Picture 1 2 Appendixes, Picture 2 This report on Tourism Industry in Amsterdam was written and submitted by user L1l1ana to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Peter The Great Essays - House Of Romanov, 20th Century In Russia

Peter The Great Essays - House Of Romanov, 20th Century In Russia Peter the Great Peter the Great or Peter I, czar of Russia, reigned from (1672-1725). In many ways he bettered the country of Russia, but in other ways he hurt Russia. The ways in which bettered the country outweighs the bad effects put upon Russians during his reign. Most of the ways that he improved the country stemmed from him forcing Western European culture on his people. One of the ways in which he bettered Russia was that he expanded their land. Land expansion meant that Russia became bigger that the rest of Europe and Russia now had sea and fresh water ports important for trade. He also improved education, the military, and transportation. Some of the negative aspects of Peter?s rule was that the Russians taxes increased and their standard of life had decrease. At all cost and with his perseverance Peter had made Russia a European power. Peter?s greatest accomplishment was that he educated many of the would be illiterate Russians. Russians were at the highest point of education that they had ever been. He standardized a simpler Russian alphabet and introduced Arabic numerals. He started Russian academies for higher education. For the Boyards he made the college aged people to go out of the country for five years to study at a school in a Western European school. For the first time in Russian history there were the publishing of newspapers. He also changed the calendar to agree with the current calendar, the Gregorian. Peter next best accomplishment was that he expanded the state and therefor encouraged trade. Until the middle part of his reign Russia was land locked which meant that they had to hope that the other countries would let them through their country and water to go other countries seeking trade. The only way they could trade was with neighboring countries and that was still not good. Through wars with other countries such as Sweden they acquired lands that would give them seaports. With this came the establishment of a large seaport called St. Petersburg. St. Petersburg brought along the establishment in Russia of newly invented canals, stone roads, and drainage systems. The success was due to no pay labor of the peasants and the nobles having to spend time in that city. The city became known as the window to Europe. The accomplishment that is both good and bad was the implementation of a strong standing army. The main reason for why it was good was that it gave Russia victories in wars that resulted in land gains for trading. He added the Kossacks to the military that was a great move because these men were great horsemen. Something else had grown from his army policy that benefited that peasants the nobles were also put in the army. Because of this the peasants through his military merit advancement policy could become nobles. Everyone at this time were equal in status. The reason for why it was bad was that it gave Peter absolute control over everyone. 85 to 90 percent of the revenue rose by taxes were given to the military. There were also three tax hikes to pay for his many wars and his troops. People did not realize it but their lives could have been at stake with any false actions. Peter the Great was bad in that he was very cruel to the people of Russia. He heavily taxed everyone, so the serfs had to pay taxes for themselves and their owners. In the case of St. Petersburg the serfs had build without pay and those who did not build paid taxes. Peter was so mean that he tortured his son to death and that the people of Russia were saying some bad stuff under their breath about Peter. Due to the frequent wars the people that he drafted for the army had great chances of dying in action. In wars with the Turks he had lost some of their pride. Peter the Great of Russia was a great Czar whose actions helped the country more than it hurt the country. He expanded the territory of Russia and trade with it. He also introduced Russia to Western culture. From that came education and inventions. He was also

Business writing Coursework Example | Topics and Well Written Essays - 250 words

Business writing - Coursework Example s of our young and energetic employees is damaging the reputation of the organization and in turn damaging the image of our young energetic employees. Secondly, productivity issues have taken place as certain employees are spending more time on Facebook rather than working. After the recent social media events, the ban on the use of social media within the premises has been implemented. This will be of great benefit to all those who are partners in our organization. This action will continue to preserve the respectful image of our organization and continue to benefit our young as well as experienced employees. Starting, Tuesday, February 19th, 2013, the use of Facebook will be banned and the IT department will block the website. There surely are ways of using Facebook through other methods, but breach of company policy will result in negative consequences and the issue will be taken quite

How can omniscience and free will be recociled Essay

How can omniscience and free will be recociled - Essay Example Therefore, if God is omniscient, then He has the knowledge of what mankind will do in the future. The activities that he will undertake in coming days are already known by Him. Hence, the question of free will in human beings arises. Because God knows everything, then human beings do not have free will. In its definition, free will is described as the ability to make voluntary choices. It is the ability of an individual to choose something without being influenced by other factors. For example, God knows what you will do tomorrow or a day later or even know what you are going to request Him in prayer so that your wishes can be fulfilled. Because of the idea that God is omniscient and thus knows everything in this world that takes place, human beings do not have the choice of doing what they want, whenever they want to or in whichever manner. This is because their actions have already been pre determined by God. This idea that God controls all our actions right from being formed in the womb and being born into the world until our dieing days, has made some theologians state otherwise. They say that God knows everything but his omniscience is one that does not predetermine the actions of His creation. This has thus given rise to two types of omniscience in trying to describe God. Total omniscience was the first description of God. ... In this ideology, God before creating the Universe had already prepared the destiny of His creation and therefore some people have already been chosen to enter heaven on judgment day. This eliminates the idea of free will in humans in determining their destiny. An example of this idea that God exhibits total omniscience is evident in the Bible. In the book of Jeremiah chapter five, in verse five it is said that before we were born, God knew us as before putting us in our mothers' wombs. This statement by God shows that He already knew what His intentions for the world were. The other definition of God is of inherent omniscience. In this definition, God is described as limiting His ability in knowing everything by choice and thus favors the aspect of free will in humans. In the Biblical book of Deuteronomy in chapter 30, God allows free will in humans by stating that He has given them the choice between life and death. That if mankind abides by God's goodness he will enjoy eternal life in heaven. If he is devoid of goodness, then he is bound to leave his life after death in hell with Satan. Hence, the definition that God exhibits inherent omniscience is what is upheld by many theologians and other religious people. If He only showed total omniscience, then human beings would not have the ability to make their own choices. Everything they do would not be voluntarily generated but unknowingly fostered by God's command on His creation. (Stewart & Taylor) Because of the inherent omniscience of God, omniscience and humans' free will can be reconciled. God has given mankind the ability to choose his own destiny through the ten commands that were handed down to Moses in Mount Sinai. With the presentation of these commandments, God showed that He does not control the

International Marketing Strategy Essay Example for Free

International Marketing Strategy Essay For most manufacturers, success or failure is determined by how effectively and efficiently their products are sold through their marketing channel members (e. g. , agents, wholesalers, distributors, and retailers). Given this situation, considerable marketing channel research has focused on organizational responsibility for managing channel how interrelationships among a firm and its channel members can be managed better (Achrol and Stern 1988; Anderson et al 1997). Globalization of markets is a phenomenon that has received much attention and been extensively debated both at general societal/institutional/cultural levels and at market and business levels. In any globalization process, distribution of goods and services between and within local industrial and consumer markets is of great importance. A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for consumption. Globalization of markets and reorganization of distribution are mutually dependent processes that involve changes in market structures. Mattsson Wallenberg, 2003) As national markets expand and as new opportunities arise for satisfying consumer demand, greater specialization in distribution is evident both in the level of distribution and in goods and services handled (Mallen, 1996). Moreover, as the global marketplace expands, many multinational firms have been influenced by mounting pressures to develop a worldwide communication, distribution and information network that facilitates the free flow of information and goods across national boundaries (Min Eom, 1994). Distribution channels excellence has become a powerful source of competitive differentiation. In the 1980’s and 1990’s, companies began to view distribution channels as more than simply a source of cost savings and recognize it as a source of enhancing product or serve offerings as part of the broader supply chain process to create competitive advantage. (Mentzer et al, 2004). International distribution channels In international marketing the manufacturer doesnt sell products directly, it goes through several parties-before reaching the consumer. It involves various channels and variety of intermediaries. In order to sustain the growth of the international marketplace and the integration of the world’s economic activities it is vital to conduct efficient and cost-effective distribution according to Ross (1996). The challenge to global distribution management is to structure a supply chain that is responsive and flexible enough to cope with differences in customers requirements and yet enable the benefits of focused manufacturing to be achieved. According to Black et al (2002) the past decade has seen some of the most rapid and substantive changes in channels of distribution for goods and services in developed economies. What companies must remember is that the choice of distribution channel is quite complicated in the home market of a company but even more complicated when going international and starting to export. It is vital for companies who are about to establish abroad that they realize that the choice of distribution channel is crucial for future success and growth. There are many alternative distribution channels to choose from and the conditions may vary from different companies and markets. Furthermore, the choice of distribution channel is often complex and expensive if changing it subsequently. Therefore, it is central that the decision is given the attention and acknowledgement, which is called for due to the fact that it has such a long-term outcome of the export investment’s success. (Anderson et al, 1997). Distribution builds stable competitive advantages, since marketing channels have a long-run character and to build them it is necessary to have a consistent structure; and due also to the fact that they are focused on people and relationships. With channels of distribution changing rapidly studies of consumers will need to focus not just on understanding product choice but also on understanding the reasons for channel choice. Distribution channel intensity Another channel strategy according to Jobber (2001) is the intensity of the distribution channel. According to Kotler (2000) and Fein and Anderson (1997) companies have to decide on the number of intermediaries to use at each channel level. Three approaches are available: intensive distribution, selective distribution and exclusive distribution. Mallen (1996) states that intensive distribution is at one end of the scale where the policy is to distribute to as many outlets as possible, and that exclusive distribution is at the other end of the scale, where the policy is to distribute only to one intermediary at a given level in a given geographic area. The broad middle ground is normally referred to as selective distribution. Intensive distribution consists of the manufacturer placing the goods or services in as many outlets as possible. This approach is generally used for everyday goods such as milk, bread, tobacco products and soap, products for which the consumer requires a great deal of location convenience. Manufacturers are constantly tempted to move from exclusive or selective distribution to more intensive distribution to increase coverage and sales. Intensive distribution may help in the short term but often hurts long-term performance. (Kotler, 2000) According to Mallen (1996) intensive distribution tends to maximize sales for the simple reason that more outlets increase the possibilities of consumer contact. Yet, this approach means a more elaborate marketing operation at the manufacturer level. Selective distribution involves the use of more than a few but less than all of the intermediaries who are willing to carry a particular product. It is used by established companies and by new companies seeking distributors. The company does not have to dissipate its efforts over too many outlets; it enables the producer to gain adequate market coverage with more control and less cost than intensive distribution. Kotler, 2000) Selective distribution is generally applied on rarely bought goods such as DVDs, computers and cameras according to Fein and Anderson (1997). Exclusive distribution means severely limiting the number of intermediaries. It is used when the producer wants to maintain control over the service level and service outputs offered by the resellers. (Kotler, 2000) While minimizing costs, exclusive distribution tends to maximize channel goodwill and channel control. It is easier for the manufacturer to have completely satisfactory relationships with a few intermediaries than with many in a given area according to Mallen (1996). Often it involves exclusive dealing arrangements, in which the resellers agree not to carry competing brands. By granting exclusive distribution, the producer hopes to obtain more dedicated and knowledgeable selling. (Kotler, 2000) Exclusive distribution is often used on capital goods such as cars according. Importance of distribution Distribution is a key component of any international marketing strategy. To successfully deliver products and services to customers spread across different geographies, you’ll have to develop an international marketing strategy with special emphasis on supply chain, which includes distribution. If your business has entered various markets, it may not be possible for you to single-handedly manage the overseas operations. You’ll have to develop an effective distribution channel. This channel will consist of channel intermediaries, who will make sure that the product reaches the end user. Distribution is critical to your overseas operations because: 1. It has a direct effect on sales. If you don’t have a good distribution network, your products may stack up in a warehouse and won’t reach your target customers. 2. It affects your profits as well. As distribution costs can make up to 50 percent of the final selling price of some products, an efficient distribution network can increase your profit margins. 3. It has an influence on customer satisfaction. As the long-term success of your overseas operations depends on satisfying your customers, choose your dealers and retailers carefully as they will be responsible, to a large extent, what your customers think about your product and if they will recommend your product to others. 1. 4 Types of distribution channels To gain competitive advantage in the market, you need to identify the right distribution channel that is familiar with your target consumer and segment. Also make sure that the distribution channel that you choose shares similar policies and strategies as your company and has a proven track record in the market. You can choose from among several channels of distribution. Your chosen distribution channel will directly affect all your other marketing decisions. Here are some options: Direct marketing: In this method, the company interacts with its customers directly without any intermediaries. Mail orders, the Internet and phone calls are some of the ways your potential customers can learn about your products and make purchases. Agents: Agents operate on a commission basis. You’ll have to pay these agents on the volume of sales they generate. Agents do not accept any legal ownership of the product. This kind of channel is usually expensive, as an agent is expensive to train and the physical distance makes his progress difficult to track. Distributors: Distributors buy the goods directly from you and will then sell it to retailers. Since they take title to the goods, they are free to determine the prices of the goods themselves and develop their own marketing strategies. They usually have storage facilities. Retailers: Retailers sell to the end customers and are, therefore, able to develop a better bond with them. The retailer takes on the responsibility of promoting the products and often decides the price of the product. Manufacturing-owned intermediaries: This is a capital-intensive option, as your business will directly set up sales and service units in the markets that it has a presence. 2. 0 Channel Management Strategies Channel Management is yet another sales and marketing phrase that is thrown around like everyone knows what it means. But so few companies really comprehend channel management in a way that really helps them. Sales channels being the conduits by which we distribute our products to the end-user come in many shapes from direct, to the web, to the traditional retail environment. Channel Management Strategies (CMS) provides the latest research, benchmarking data, analytic models, and thought leadership necessary to align and enhance your existing channel management initiatives. Channel Management Strategies delivers objective data and intelligence to compare and contrast your efforts with peer organizations, and provides thought-provoking research on industry trends, best-practice models and tactics, budget and resource allocation and measurement strategies. Channel management is a process by which a company creates formalized programs for selling and servicing customers within a specific channel. it can impact businesses in a positive way. First segment channels by like characteristics (their needs, buying patterns, success factors, etc. and then customize a channel management program that includes: 1. Goals: Define the specific goals you have for each channel segment. Consider your goals for the channel as a whole as well as individual account. And, remember to consider goals for both acquisition and retention. 2. Policies: Construct well defined polices for administering the accounts within this channel. Be sure to keep the unique characteristics of each segment in mind when defining policies for account set up, order management, product fulfillment, etc. 3.  Products: Identify which products in your offering are most suited for each segment and create appropriate messaging. Also, determine where to upsell opportunities lie. 4. Sales/Marketing Programs: Design support programs for your channel that meet their needs, not what your idea of their needs are. To do this, you should start by asking your customers within this segment, â€Å"how can we best support you in the selling and marketing of our products? † That being said, the standard considerations are product tra ining, co-op advertising, seasonal promotions, and merchandising. Again, this is not a one-size fit all, so be diligent about addressing this segment’s specific needs in these areas. Defining a channel management strategy for each segment allows the organization to be more effective within each segment, while gaining efficiency at the same time. Still, maintaining brand consistency across all channel segments is critical to your long-term success. So it has to find a good balance between customization and brand consistency for a successful channel management.

Thinking and Decision Making Essay -- Critical Thinking

Thinking and Decision Making When it comes to the reasoning and problem solving of any issue there are various ways to come to a decision; thinking is the mental process that allows the people in the world to deal with it effectively, according to set goals, plans, ideas, and desires. Thinking involves the gathering of information that forms concepts and engages in problem solving, reasoning, and making precise decisions for the benefit of whom is concerned. Thinking according to Kirby and Goodpaster (2007),"is an internal mental process that uses information as input, integrates that information into previous learned material and the result may be knowledge or may be nothing". Creative thinking, logical thinking, and persuasive thinking are three types of thinking. Each of these types of thinking affects the critical thinking process in various ways. The three thinking types will be compared and contrasted, as well as applied to affects they have in the critical thinking process. Every person has a primary style of thinking that is used most to help in his or her decisions. Finally, critical thinking will be applied to the decision making process by using workplace examples. Creative Thinking This is one of the types of thinking styles. Creative thinking involves creating something new or original. It involves the skills of flexibility, originality, fluency, elaboration, brainstorming, modification, imagery, associative thinking, attribute listing, metaphorical thinking, and forced relationships. The aim of creative thinking is to stimulate curiosity and promote divergence. When an individual learns to expand their way of thinking to incorporate metaphorical ideas, they will spark the creative thinking process... ... way. The important thing is that we become more aware of which learning style and thinking style works best for us. Once we know our own style, we can then analyse the others. This will help us understand other people better. It will make us more flexible. And perhaps we can all pick up tips from each other on how to be more effective. References Kirby, G.R. & Goodpaster, J.R. (2007) Creative Thinking. Fourth Edition Thinking. Upper Saddle River, NJ: Prentice Hall. Albrecht, K. (1984) Brain Building: Easy Games to develop your problem solving skills. Prentice Hall. Audiblox. (n.d.). Logical thinking: Helping children to become smarter. Web. 23 Mar. 2015. http://www.audiblox.com/logical_thinking.htm Schafersman, S. D. (1991). Critical thinking: Introduction to Critical Thinking. Web. 23 Mar. 2015. http://www.freeinquiry.com/critical-thinking.html